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I Will What I Want: Underarmours’ Successful Campaign for Women

Under Armour has just recently started to break the women’s workout attire scene and a lot of that has the ‘I Will What I Want’ campaign to thank. Since Under Armours’ founding in 1996, the athletic wear line has mostly targeted just men, with a “shrink it and pink it” motto for their womens’ line.… Continue reading I Will What I Want: Underarmours’ Successful Campaign for Women

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Why everyone should be using Hootsuite

Hootsuite is a program that makes life easier and I can not believe I never knew what it was until recently. Facebook, Twitter, LinkedIn, Google+, Foursquare, WordPress, Instagram, Reddit, YouTube and more. Trying to manage all of your social media platforms can be a stressful task. With Hootsuite, there is no need to stress. Hootsuite… Continue reading Why everyone should be using Hootsuite

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Social Media Then and Now: 9/11 edition

On the anniversary of September 11, 2001, I sit here looking at countless tweets, Instagrams, and Facebook posts about the tragedies that occurred that day and I wonder what that day would have been like if social media existed like it does today. According to CTIA Wireless Association, there were around 120 million mobile phone subscribers in… Continue reading Social Media Then and Now: 9/11 edition

public relations · real time marketing · social media

The Good and Evil of Social Media

In 2015, it is almost odd if someone is not present on social media. Social media has moved past being just a past time for people. It is almost necessary to have to effectively communicate with people now, and that goes for companies too. I especially think that companies should be active on social media.… Continue reading The Good and Evil of Social Media