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I Will What I Want: Underarmours’ Successful Campaign for Women

Under Armour has just recently started to break the women’s workout attire scene and a lot of that has the ‘I Will What I Want’ campaign to thank. Since Under Armours’ founding in 1996, the athletic wear line has mostly targeted just men, with a “shrink it and pink it” motto for their womens’ line.… Continue reading I Will What I Want: Underarmours’ Successful Campaign for Women