public relations · social media

Looking to the Future

Before reading any further, check out my post from last week on the evolution of social media. Social media has already evolved tremendously over the past ten years, and I expect the same will happen over the next ten. For the most part, much of our time is spent on social media and I predict that will continue to grow. As I stated in my blog post from last week, social media was used more for personal use at first and has quickly transformed to a place for brands to market themselves. Social media has changed the way we communicate and the way that brands communicate, and will continue to do so.


Social media plays a large role in all of the conversations of today. It is not longer to keep in touch with people you personally know, it is a great way to connect with key influencers, celebrities, news outlets, politicians, and brands. Social media has changed the way that we deal with crises, talk about politics, sports and so much more. According to an article from CNBC, the power of social media is exponential. There are over 1.3 billion Facebook users, 270 million active Twitter users, 4 billion videos are viewed on Youtube every day, and 60 million photos are posted on Instagram daily. eMarketer predicts that social media use over the next four years will double by 32.7 percent. If this project is correct, that means that 2.44 billion of the world will be using social media.

Experts predict that by the year 2039 social media will be an integrated and daily part of our life, more than it already is. Wearables will be much more popular, such as Google Glass and Fit Bit, and everything we do will be recorded and shared with the world.

It will be interesting to see how the next ten years play out in terms of social media. I already get paranoid at the excessive amount of time I spend on social media, maybe one day I won’t feel bad about it anymore! I’m excited about the future, are you?


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