The Importance of a Clean Social Media Presense

In 2015, most everyone has social media accounts on various different platforms. I would go so far as to say that most people these days have a Facebook, Twitter, and Instragram (or a mix of those) and probably others, too. Keeping a clean social media presence is very important. The job market is already so competitive, you don’t want a social media slip-up to affect your chances at landing the job. Here are just a few tips on how to keep a clean social media presense.

Don’t post photos you wouldn’t want future employers to see.

Building a personal brand on social media is very important. When future employers search your name, do you want them to see a picture of you flicking off the camera while funneling a beer, or a respectable picture of you at the park on a nice day? Be careful what pictures you allow people to take of you, and where they are posted. Once something is posted, it is there forever. A trashy picture could cost you the job, and that is something that can easily be avoided. Save the party pictures for the Wall of Shame!

Connect with people in your industry.

Social media began as a network for people to personally connect, but it has grown to be so much more. Social media platforms like LinkedIn and Twitter allow you to be active and engaging in the field you are interested in and can even lead to job opportunities. Because of platforms like these, this is why it is important to keep a clean image on social media.

Use correct grammar and watch your language.

It is easy to fall into using slang and internet lingo on social media, but make sure you are doing so only when appropriate. Your social media accounts give potential employers a glimpse into who you are, and if you are constantly using internet lingo, slang, incorrect grammar and/or curse words, you will not be represented well.

It can be hard to change your social media presence from more personal to professional (especially for millennials who have grown up on social media). If you are interested in doing so, I recommend creating a new and professional Twitter, LinkedIn, etc. This way you don’t have to delete 11,000 tweets or delete your Twitter. Creating a professional personal brand does not mean you have to completely do away with your other accounts. Just make sure your professional accounts are the ones that you give out to professionals and remember for ANY social media account, what you post stays on the internet forever.


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