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I Will What I Want: Underarmours’ Successful Campaign for Women

Under Armour has just recently started to break the women’s workout attire scene and a lot of that has the ‘I Will What I Want’ campaign to thank. Since Under Armours’ founding in 1996, the athletic wear line has mostly targeted just men, with a “shrink it and pink it” motto for their womens’ line.… Continue reading I Will What I Want: Underarmours’ Successful Campaign for Women

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Why everyone should be using Hootsuite

Hootsuite is a program that makes life easier and I can not believe I never knew what it was until recently. Facebook, Twitter, LinkedIn, Google+, Foursquare, WordPress, Instagram, Reddit, YouTube and more. Trying to manage all of your social media platforms can be a stressful task. With Hootsuite, there is no need to stress. Hootsuite… Continue reading Why everyone should be using Hootsuite

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Social Media Then and Now: 9/11 edition

On the anniversary of September 11, 2001, I sit here looking at countless tweets, Instagrams, and Facebook posts about the tragedies that occurred that day and I wonder what that day would have been like if social media existed like it does today. According to┬áCTIA Wireless Association,┬áthere were around 120 million mobile phone subscribers in… Continue reading Social Media Then and Now: 9/11 edition

public relations · real time marketing · social media

The Good and Evil of Social Media

In 2015, it is almost odd if someone is not present on social media. Social media has moved past being just a past time for people. It is almost necessary to have to effectively communicate with people now, and that goes for companies too. I especially think that companies should be active on social media.… Continue reading The Good and Evil of Social Media